What would the non-racing members of the UCVC like to see this year?
Some of you will recall last year's efforts to put a little more structure in place for the non-racing side of the club. This included some regular Friday morning social rides, some mechanical clinics at my shop, a couple of well attended meetings, endless email threads, the Points Ride series, and a UCVC-paid trip to the Apple Cider Century.
There are a few considerations this year. First, 100% of the club leadership is focused on racing -- this is to be expected, since organizing a collegiate racing team (not to mention a major race) is a huge undertaking that requires a lot of time. But this means that there isn't anyone specifically tasked with organizing events and infrastructure for recreational riders.
Second, the club membership is very large -- over 90 members and growing! But for many folks, membership so far has meant paying a fee and buying a kit and then going off to ride the path solo. I know that's OK for some, but some folks have asked for more.
Third, this will be an important year to really activate the membership and get everyone involved because the club's funding is very likely to be reduced over the coming years. And in a time when corporate sponsorship is waning, external funding will be very scarce. And so it will take the involvement of more than a small core if the club's activities (and therefore budget) expand.
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I'm not an officer of the club, but do end up talking with a majority of the members through the nature of my job. Personally, I think the changes over the past couple of years have been really productive and have made the UCVC the envy of other local collegiate clubs. But there's still plenty of room to improve.
Here are some of the areas where I see the need for improvement:
Recruiting & PR
It's mystifying to me, but I regularly meet cyclists (and long time Hyde Parkers) who have never heard of the UCVC but are looking for a group to ride with. We also have a very talented pool of racers who get very little visibility for their accomplishments. It's been brought up many times before, but a sustained marketing campaign for the club will bring in new riders, which is never a bad thing.
Kit Availability
This is always the most difficult thing to deal with for cycling clubs. Designing and distributing the team's kit is a thankless, time consuming task. Some folks experienced sizing problems this year (although I hear there's work being done to fix this) but overall the feedback has been very good on the new design (the basic design will hopefully stay consistent for a few years now). But there's a need for extra clothing year round... for riders who crash/tear theirs, for new members, and ideally -- just to sell to parents/alumni as a fundraiser. Of course, this requires all sorts of planning, a bit of capital, and a mechanism to distribute and handle finances. One way in which I can help out a little in this regard is to stock peripheral gear that would coordinate well with the kit.
Rides and Events for Recreational Riders
Last year's Points Ride was a great start, but we've lost some of the leaders. Granted, there are a couple of informal group rides & email lists here on the south side that cover this type of riding... but not everyone is necessarily welcome on these. The Points Rides were great because they were open access and run by experienced guides. It's very difficult to have racers run these rides, and a few of the folks who would otherwise be running the rec rides have kind of matriculated on to much faster training rides.
Mentoring for New Riders
I came up in a club environment that was very hierarchical, and it would be kind of nice to see a bit of that flavor within the UCVC. Coddling new riders pays off because it provides a painless and easy way to get into club riding and/or racing and after a couple of years, the newbies will become the ones who provide the mentoring, completing the circle. There are many ways to do this, and it does kind of happen in an informal way within the UCVC -- but it can always improve. I would think that access to training and mentorship would be a significant draw.
The Triathletes
I hate to admit it, but there are far more triathletes in Hyde Park than pure club cyclists. Not only is this a huge untapped pool of potential racers, but it's in everyone's interest to socialize this community by getting them involved (even tangentially) in the UCVC; handling clinics, group rides, and just plain old social networking. But from a typical triathlete's point of view, the attitude right now might be: Why join?
Deals & Discounts
This type of stuff is always welcome, but I'm not sure whether it helps with recruiting and/or activating a dormant base. A lot of clubs tend to waste a lot of time negotiating and handling group buys and "pro deals" instead of rides/races/clinics, but I'd be curious as to what the thoughts are.
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